$300 was taken off mine to pay for rental car for the 2-week wait time.

I'm not sure, and I wonder about it.  They say that the "Pure Price" policy means that the price posted clearly in the dealership is the price you pay.  Which means, no haggling over the price... AT THE DEALER.  But it also says that dealers are free to set their own prices, which confused me a little.

When I bought my xB, I interpreted the policy as meaning that it would be the same price no matter where I bought it, so I chose the dealer that was most convenient and most courteous/helpful to me.  Which is probably exactly what the policy was intended for.  But now, in retrospect, I wonder if I could have gotten a better deal by using the approach of pitting dealers against one another in a bidding war, since they are "free to set their own prices".  If you try this approach, you will have to be aggressive and ask a lot of questions, because they will try to explain the pricing policy in a way that makes it sound like you would get the same price at any dealer, but I'm not sure that's the case.

Regardless of your approach, the xB is still a great value.  I was in the exact same situation as you, considering the Matrix and Vibe (and Jeep Compass and Dodge Caliber), when someone pointed me towards the xB.  They all start at around the same price point, but xB has everything that I wanted as standard equipment.  On Matrix and Vibe, once you start upgrading trim levels and adding options packages, they quickly bump up over $20K.  You get Toyota reliability and resale value at a budget price, unique styling, simplified purchase process, at an incredible value.  Win, win, win, win.

I thought for sure that the "Pure Price" deal wasn't quite so pure, but every dealer I checked out had the same response.  The posted price is the price you pay.  The dealer I bought mine from even told me that Toyota would penalize them if they undercut the list price.  However, they offered 20% off parts prices for one year if you bought the car from them.  For that reason I bought the basic xB and have been adding options myself.  Oh, and the 5K and 10K services are included for free.

What you have to watch out for are dealers boosting the basic price with "dealer markups", paint protectant, upholstery fluffing and other bullsh*t options that primarily serve just to pump up the dealer's profit. 

Ditto to the xB being a great value and worth every penny of the "pure price".

As mentioned, pure pricing means that a dealer lists a price for a Scion model & has to sell all of that model at that listed price. Where the price can vary is in options, labor & trade in value. And I believe the commission isn't a % - it's a flat rate (couple/few hundred dollars if I'm not mistaken).

Slightly off-topic, but another thing I love about Scion is the simplicity of the purchase process.  You choose color and transmission, all accessories are "a la carte".  No confusing trim levels to figure out and options packages you're strong-armed into buying.

by the way,
Welcome to the site mrzod!!!!

how would the getting $$ money off due to a rental work? Toyota won't let them budge on the MSRP ... I can see accessories being discounted.

Btw, I think I'm going to get the RS 5.0